Brand & Assets

The Insight Journeys brand kit.

Logos, colors, typography and the language we use. For partners, press and internal teams.

Logos

Mark, wordmark, lockup.

Eight nodes around a central core — a visual shorthand for The Exponential Change Wheel. Use the lockup at most touchpoints; use the mark alone in tight spaces.

Lockup · on dark Download SVG →

Lockup · on light Download SVG →

Mark · on dark Download SVG →

Mark · on light Download SVG →

Color

A navy core with a gold signal.

OKLCH-based tokens. Navy is the canvas; gold is reserved for emphasis and brand mark.

Navy / background Canvas #13182a oklch(18% 0.04 265)

Foreground Body text on dark #f5f6f9 oklch(96% 0.01 250)

Card / surface Cards, panels #1c2236 oklch(23% 0.05 265)

Border Hairlines #2c3149 oklch(32% 0.04 265)

Gold / primary Brand accent #e0bd6e oklch(85% 0.12 85)

Accent / warm Gradient pair #d6885a oklch(70% 0.18 30)

Typography

Fraunces and Inter.

Fraunces for display and headlines — variable optical sizes give the marque its personality. Inter for UI and body — neutral, legible, durable across sizes.

Display · Fraunces 600 Insight Journeys

Body · Inter 400/500 The Insight Intelligence Platform integrates AI maturity, systemic change capacity and executive decision power into one operating system.

Vocabulary

Words that are the brand.

These terms are part of the product brand and should appear verbatim, in any language. Translate around them, never through them.

01 Insight Journeys The company and product name. Never localized.
02 The Insight Intelligence Platform The product positioning. Use as a noun phrase, capitalized.
03 The Exponential Change Wheel The signature model. Eight nodes, one system. Always capitalized.

Usage

Quick rules.

01 Keep clear space around the mark equal to the height of one node.
02 Don't recolor the mark. Use the gold-on-navy or navy-on-light versions only.
03 Don't outline, distort or rotate the mark.
04 Pair Fraunces (display) with Inter (body). No third typeface.